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Solutions · Home services
Not every homeowner is searching yet. Facebook and Instagram ads put your work in front of local homeowners before they need you, with seasonal offers and lead forms that qualify each enquiry.
IllustrationIn short
Facebook ads for contractors reach homeowners before they search. Our Facebook ads for home services use before and after creative, Facebook lead ads with qualifying questions and retargeting, so Meta ads for contractors become a steady home service lead generation channel.
What we solve
Qualifying questions like homeowner status, postcode and timeline mean your team only calls people who can actually book.
We plan before and after photos, short job videos and clear offers that stand out in a local feed.
We plan campaigns around your seasons, like AC tune ups in spring or gutter cleaning in autumn, to keep work steady.
Homeowners plan roofs, kitchens, solar and HVAC replacements weeks before they call anyone. Meta Ads reach them during that planning stage with local targeting, so your company is the familiar name when they are ready to book. Google Ads catches people already searching; Meta Ads creates demand before the search happens.
Roofing, remodeling, kitchen and bath, solar, windows and doors, HVAC replacement and maintenance plans, landscaping, pressure washing, house cleaning and pest control plans tend to suit Meta best, because the job is visual, planned or recurring.
A real before and after photo or a short phone video from a job, a clear local hook (your town or county), one simple offer such as a free inspection or seasonal tune up, and a lead form with two or three qualifying questions.
Not sure where to start with Home services marketing?
Book a free strategy callStep by step
List the ZIP codes, postcodes or towns you serve and set location targeting to people living there, not just passing through.
Choose a single clear offer, such as a free roof inspection or a spring AC tune up, so the ad and form stay focused.
Use before and after photos, crew videos and customer style captions. Avoid stock photos; they get scrolled past.
Use a higher intent form and ask about homeowner status, location and timeline to filter out weak leads.
Send leads straight to your CRM, email or phone and call within minutes. Speed to lead is often the biggest factor in booking.
Mark which leads booked and send that back to Meta so the algorithm finds more people like your real customers.
Review results weekly, swap tired ads every few weeks and raise budget slowly on the ads bringing booked jobs.
Services
We build channel strategies that help brands show up with consistency, make the right impression quickly, and guide people from audience interest to real business action.
Meta is powerful when strategy and creative are aligned. We build campaigns around audience behavior, offer clarity, and testing systems that turn attention into measurable outcomes.
Landing pages are where campaign intent turns into business action. We build high converting pages that match the promise of your campaign, reduce hesitation, and move qualified visitors toward the next step with clarity and confidence.
FAQs
They work well for planned jobs like roofing, remodeling, solar and maintenance plans. For emergency repairs, Google Ads usually comes first.
It depends on your market, job value and how many jobs your team can take on. A sensible approach is a modest test budget for a few weeks, measuring cost per booked job, then scaling what works. We recommend a starting budget during the free audit.
Most campaigns need a learning period of one to two weeks and a few weeks of testing creative and audiences before results settle. Planned jobs like roofing may take longer to close after the lead arrives.
Lead forms usually bring more enquiries; a landing page usually brings fewer but warmer ones. We often test both.
We add qualifying questions, use higher intent form settings and review lead quality with you to adjust targeting.
Location targeting on your service area is the foundation. Broad audiences with strong creative often outperform narrow interests, because Meta's algorithm finds likely buyers from your lead and booking data.
Most home services don't fall under it, but anything tied to housing, credit or financing can. We check your offer and set up campaigns so they meet Meta's policies.
Google Ads captures people already searching, which suits urgent repairs. Meta Ads reaches homeowners before they search, which suits planned and visual jobs. Many contractors use both.
Yes. We write and design ads and can guide you on filming quick job videos on your phone.
Yes. Recurring plans like HVAC tune ups, pest control or lawn care suit Meta well, especially with seasonal offers and retargeting past website visitors.
Free audit
Tell us about your business and we'll send back clear, practical recommendations.
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