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Solutions · Home services
When a pipe bursts or the AC dies, homeowners search Google and call the first business they trust. We build Google Ads and Local Services Ads around those urgent searches, your service area and your team's real capacity.
IllustrationIn short
Google Ads for contractors works when campaigns are split by job type and service area. Our Google Ads for home services pairs Local Services Ads with Search campaigns, contractor PPC negative keywords and call tracking, with Google Ads management judged on booked jobs.
What we solve
DIY searches, job seekers and out of area clicks drain budget. Strict negative keywords and radius targeting keep spend on real homeowners.
We set up call and form tracking so you can see which keywords bring booked jobs, not just clicks.
Emergency repairs and big installs need different ads, bids and schedules. We split campaigns so each one is priced right.
Home service searches are urgent and local: "emergency plumber near me", "AC repair today", "roof leak repair". Google Ads puts your business at the top of those results within days, while SEO and your Google Business Profile build up over time.
Local Services Ads appear above everything with the Google Screened or Google Guaranteed badge, and you pay per lead rather than per click. Search Ads give you full control over keywords, ad copy, landing pages and bids. Running both usually covers the most high intent searches in your area.
The best keywords combine a service, an intent and a place: "water heater replacement [city]", "furnace repair near me", "24 hour electrician". We avoid DIY terms ("how to fix"), job seeker terms ("plumber jobs", "salary") and parts searches that waste budget.
Not sure where to start with Home services marketing?
Book a free strategy callStep by step
List each service, its average job value and how many jobs your team can handle per week. This sets bids and budgets.
Target the ZIP codes, postcodes or radius you actually cover and use 'presence' targeting so only people in the area see ads.
Separate emergency repair, planned installs and maintenance into their own campaigns with matching keywords and ads.
Exclude DIY, jobs, training, free and parts searches, then review search terms weekly to block more waste.
Use a page with a click to call button, short form, service area, reviews and licensing so visitors know you can help.
Set up call tracking and conversion tracking so you can see which keywords bring booked jobs, not just clicks.
Run emergency ads when you can answer the phone and adjust bids for evenings, weekends and peak seasons.
Review results weekly, cut keywords that don't book and move budget into the services and areas that do.
Services
We engineer SEO systems that improve technical performance, increase editorial authority, and turn high intent traffic into steady demand. This is how we create sustainable visibility that supports both brand trust and conversion growth.
We build and refine Google Ads campaigns around real buying intent, message market fit, and conversion flow so every click works harder for your business.
Landing pages are where campaign intent turns into business action. We build high converting pages that match the promise of your campaign, reduce hesitation, and move qualified visitors toward the next step with clarity and confidence.
FAQs
It depends on your trade, city and job value. Many local contractors start with a test budget, measure cost per booked job, then scale what works. We help you set a budget during the free audit.
Home service clicks are among the more expensive on Google because job values are high and competition is strong. Costs vary a lot by city, season and keyword, so we judge success on cost per booked job rather than cost per click.
Often both. Local Services Ads show at the top with a Google Screened badge and you pay per lead; Search Ads give more control over keywords and landing pages.
You apply through Local Services Ads and pass Google's checks, which can include background checks, licence and insurance verification. Requirements vary by trade and country.
Ads can start showing within a day or two of approval. Expect a few weeks of data and optimisation before costs and lead quality settle.
Common causes are broad keywords, missing negative keywords, ads showing outside your area, slow or unclear landing pages and no visible phone number. An audit of your search terms report usually shows the problem quickly.
A dedicated landing page for each service usually converts better, because it matches what the person searched and makes calling or booking the obvious next step.
Google Ads brings calls quickly and you pay for each click. SEO and Google Business Profile take longer but bring ongoing free traffic. Most growing contractors use ads now while building SEO.
Plumbing, HVAC, roofing, electrical, landscaping, pest control, cleaning, restoration and similar local services.
Yes. We target by ZIP code, postcode, city or radius and can exclude areas you don't cover.
Free audit
Tell us about your business and we'll send back clear, practical recommendations.
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